How do you build a relationship with those who object to registering for your event according to your own credibility? Here are a few suggestions about improving the way that your prospects view your event.
The Power of Credibility
When your event is either completely new to the marketplace or you are attempting to reach out to another audience, establishing up front credibility with your audience is equally vital. Even if your event is well-established, re-enforcement of its authenticity will help boost your attendance.
Establish Who You Are
Create credibility by establishing a unique identity like an”Institute” or”Center” along with a description of your assignment.
Utilize any business or high-profile connections to establish and promote an advisory board. Utilize”big name” speakers or co-chairs alongside their photographs on all your promotional materials. Your prospects will feel safer registering when they see familiar or official-sounding entities.
Get a respectable host or co-sponsor and shamelessly promote your partnership. If you still haven’t established a standing,”borrowing” someone else could give you a tremendous attendance increase. You’re smiling to yourself, but it’s true!
Prominently promoting individuals and/or businesses that have participated in previous events can also establish instant credibility.
Do you have notable speakers?
Or promotable sponsors?
More importantly…are you promoting them?